There are two important
things that need attention in any strategic planning for marketing campaigns –
budget and target audience. In fact, these two are also the determinants of the
campaign plan. The budget will offer the scope and level at which the campaign
will be carried out while target audience will determine the planning of the
campaign. Use of promotional merchandise is the foremost of such plans.
Important thing will be the choice of products that is given out during these
campaigns. Usability and relevance of the product are two critical factors. A
common choice of modern campaigns is the promotional USB memory stick. Why do you think this small and unostentatious looking
item is so popular?
